What is a Fine Art Print?
A fine art print is an image that has been conceived by the artist to be realized in high quality print form. The original artwork is created by capturing digital photographs which are later enhanced or reworked using computer software. The printing process is on demand and uses a very sophisticated, top of the line digital printer to deliver a fine stream of pigment ink onto carefully selected archival paper. The resulting print has fine color fidelity, exceptional detail and fade resistance that is suitable for museum and gallery display. Each fine art print is a copy of the original digital artwork.
Why are Fine Art Prints valuable in the age of on-screen image display?
In the ever increasing popularity of photography, prints that are characterized by rarity, quality and authenticity, are valuable as collectible objects. More and more people find photography collecting to be a fascinating, rewarding pursuit. I personally create all of my Fine Art prints. From image capture, image editing, fine art paper selection and printing on top of the line Epson printer with Epson UltraChrome HD Inks that deliver vivid color, superior black density and significantly improved print longevity.
Why are your fine art print prices so low?
I run this fine art production and distribution business from end to end without any intermediates. There are no gallery representation costs, no art dealer overhead, no gallery-style amenities, no print shop costs. Essentially you get wholesale pricing for art pieces that can be priced at least twice as much in usual retail prices. Additionally, I’m not a well known artist. You’ll not find my name in gallery exhibition catalogues, exhibition reviews, art reference books, art surveys and the like. There are no galleries, museums or institutions that have exhibited my artwork. All this reflects on my fine art prints pricing scheme.
Why are your fine art print prices so high?
Every fine art print production costs me many hours of work, from image creation to printing. All this work is accomplished with the use of expensive professional equipment, like cameras, printers, pigment inks, archival papers, fast computers, color calibrated screens etc. This is a small self-financed business without a single dime of bank loans. A reasonable and fair pricing structure is absolutely necessary to make this business sustainable in the long run.
How will my Fine Art print be packed?
All Fine Art Prints are carefully packed in a plastic sleeve, loosely rolled and encased in sturdy cardboard mailing tubes for maximum protection.
How do I unpack and store my Fine Art Print?
Fine Art Prints should preferably be stored flat if possible. For shipping purposes prints are loosely rolled but should spring open to nearly flat when unpackaged. If they are left rolled for a long period of time they may develop a strong curl – if necessary they can be de-curled by placing them on a clean flat surface and held down by weights, such as books, for at least 24 hours.
What will be the longevity of my Fine Art Print?
All Fine Art prints are created through a sophisticated printing process which uses a top of the line Epson professional large format printer, Epson Ultrachrome HD pigment inks and archival quality fine art papers from Epson, Hahnemühle and Canson. Theoretically, this printing process produces museum quality archival prints with fade resistance for more than 200 years. However the actual print stability will vary according to display conditions, light intensity, humidity and atmospheric conditions. For maximum print life see how to properly store them below.
The damage of Sunlight exposure
Never hang or exhibit Fine Art Prints in direct sunlight. Next, try to avoid strong indirect daylight. It’s a good idea to change prints frequently if they hang in strong light situations. Ultraviolet light is what you want to avoid. Many fluorescent tube lamps give off ultraviolet light, and filters are available and should be used. Also, you can purchase ultraviolet-shielding Plexiglas or glass when getting you photographs framed. Normal household light bulbs do not present a problem.
Heat and Humidity precautions
Try to avoid extremes of heat and humidity. Keep Fine Art Prints away from fireplaces, radiators or other heating devices. When storing Fine Art Prints keep them out of damp basements and hot attics. It is best to keep them at a constant temperature humidity. Museums try to keep a temperature around 18 degrees Celsius (65 degrees Fahrenheit) and a relative humidity of 40%. If the humidity is too high, be on the lookout for Foxing, a type of mold growth. If you live in the tropics, the best advise I can give you is to contact a local museum in your area, for specific precautions.
Handling the Fine Art Print
Proper handling is one of the easiest and most effective ways to prevent damage to Fine Art Prints. Always wash your hands before touching the print and if possible wear clean white cotton gloves that are designed for handling art. When picking up a fine art print always use both hands and make sure the back of the print is supported so it does not bend. Never touch the surface of fine art print with you finger. If you are trying to blow something off the surface, make sure you do not accidentally spit on the print. The surface of fine art prints can be damaged by sliding prints against each other and by placing objects on top of them. Once damaged this way fine art prints are very difficult if not impossible to repair.
How should I frame my Fine Art Print?
Poor framing can destroy a print. You need archival, acid-free, frame spacing, and UV protected glass or plexi-glass for large prints. Works on paper are usually “matted” or “floated” in a frame. The latter leaves the borders and deckled edge of the paper exposed for you to enjoy. If you decide to float your print on acid-free board, it is important your framer install “frame-spacing” around the edge of the frame; it is invisible to the presentation, but lifts the glass off of the surface of the print. One of the most important things to remember is the glass should never touch the surface of the print as this can encourage moisture to become trapped inside the frame and causing damaging mold and water stains.